FOUNDER / LEAD TRAINER
Justin Somper has worked in the publishing industry for 20 years. In 1998, he established the consultancy just so and is a PR and Marketing consultant with a particular specialism in working with children’s authors and brands, including Roald Dahl, Anthony Horowitz, Narnia, Louise Rennison, Polka Theatre, John Grisham, David Almond and Rick Riordan.
Justin has created and led numerous training sessions including Copywriting Workshops and Creative Brainstorms for publishing clients, Media and Events Training for individual authors and group PR/Marketing workshops for authors through both the Society of Authors and the Scattered Authors Society.
Justin is the author of the bestselling VAMPIRATES sequence, currently published in 34 countries and 24 languages, and his new sequence: Allies & Assassins. Since becoming a high-profile author himself, Justin has had to get to grips with national and international touring schedules, blogging, tweeting and being interviewed in the press, on radio and on TV. He is uniquely well-placed to observe the challenges facing contemporary authors and the publishing industry as a whole – and to find solutions to these challenges.
Justin will team up with a second AuthorProfile trainer to deliver focused guidance over a full day on topics ranging from event content and author branding, through to creative copywriting.
Group training provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.
Justin is able to deliver individual coaching sessions that are tailored to match the needs of a particular author and are perfect for when you need fast response training.
Justin works with publishers and authors to build, excite and leverage online fan communities through brand-consistent engagement campaigns. He can create an intensive character-driven narrative to generate a spike in engagement ahead of key publication dates or design on-going digital campaigns designed to strengthen an author’s brand.
21ST CENTURY AUTHOR PROGRAMME
Justin facilitates events training across two levels (Content and Logistics) of the 21st Century Author Programme, a new initiative led by the National Literacy Trust to provide high level support, training and deployment opportunities for established and emerging authors and illustrators in England.
I thought the course was fantastic. I learnt so much. Things I would never have thought putting into a talk myself. Justin was inspiring. Thank you.- Lara Williamson
The course was excellent. I can’t believe how easy Justin made it. And enjoyable to!- Sally Green
PJ and Justin were kind, patient and supportive tutors – wonderful to be taught by authorities on the subject.- Christopher William Hill
Very supportive and encouraging. Good ideas from Justin and Amy. I felt in safe hands.- Tor Freeman
I felt Justin and PJ’s intelligent approach to branding showed that it’s a useful tool for enhancing the integrity of what we do and helping our books – and ourselves – to stand out.- Steve Cole
Amy and Justin were very helpful and professional – a delightful team.- Emily Bearn