EVERYTHING YOU NEED TO KNOW ABOUT THE MEDIA

This course provides the best of conventional media training with a strong emphasis on how to thrive in an ever changing media landscape. It is ideal for authors who want to maximise media opportunities and feel greater confidence when faced with a variety of interview situations or when contributing print and online content.


WORKSHOP CONTENT

The key components of this course are:

  1. Knowing what the media wants from you and what you want from the media
  2. Adapting yourself for print, online, radio and television interviews
  3. Conveying your brand – getting the right message across every time
  4. Presenting yourself with confidence and staying in control
  5. Knowing how you can contribute to media coverage


GROUP TRAINING

This offers focused training on a key topic over a full day. It’s a terrific way to demonstrate author care, showing your authors strong, practical support from their publisher. And it provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.


1:2:1 COACHING

Individual coaching sessions are tailored to match the needs of a particular author and are perfect for when you need fast response training. Focusing on one author allows our trainers to provide lots of targeted help. We will marry up the industry expertise of our trainers with the specific needs of your authors to ensure that they get the most out of the session.


PRE-COURSE ASSESSMENT

A pre-course assessment form will be provided to the attendees to determine any learning or mobility issues that our trainers need to consider.


POST COURSE EVALUATION

A post-course questionnaire is completed following the session to evaluate if their learning objectives for the course were met.


RETURN ON INVESTMENT REPORTING

A follow up evaluation, typically six weeks after the course, will be conducted with the attendees – to measure how they are putting the knowledge gained from the course into practice.

 

 

  • Group training: 10am to 4pm (including lunch and 2 breaks)

    1:2:1 coaching: 10am to 1pm or 1pm to 4pm

  • Up to 6 authors

  • This course includes presentation, observation and feedback, trainer-led discussion, written tasks, individual and group activities, and facilitated action planning.

  • This session includes a training workbook

  • This course can be booked as group training or as a 1:2:1 coaching session. If you would like to book one of our courses, please contact us on 07504 954510.