This course is for authors who want to get out on the road more and need to improve their confidence when talking to a variety of audiences. This course pinpoints all the components that contribute to a smooth-running and successful author event – to a handful of fans or a jam-packed auditorium.


The key components of this course are:

  1. Identifying the value of events within the marketing mix to authors
  2. Understanding the expectations of all those involved in the event chain
  3. Transforming the material of your books into engaging event content
  4. Increasing your confidence as a performer
  5. Beyond the content – the A to Z of key factors underpinning successful events
  6. Grace under pressure – what to do when things don’t go according to plan


This offers focused training on a key topic over a full day. It’s a terrific way to demonstrate author care, showing your authors strong, practical support from their publisher. And it provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.


Individual coaching sessions are tailored to match the needs of a particular author and are perfect for when you need fast response training. Focusing on one author allows our trainers to provide lots of targeted help. We will marry up the industry expertise of our trainers with the specific needs of your authors to ensure that they get the most out of the session.


A pre-course assessment form will be provided to the attendees to determine any learning or mobility issues that our trainers need to consider.


A post-course questionnaire is completed following the session to evaluate if their learning objectives for the course were met.


A follow up evaluation, typically six weeks after the course, will be conducted with the attendees – to measure how they are putting the knowledge gained from the course into practice.



  • Group training: 10am to 4pm (including lunch and 2 breaks)

    1:2:1 coaching: 10am to 1pm or 1pm to 4pm

  • Up to 4 authors

  • This course includes observation and feedback, trainer-led discussion, written tasks, individual and group activities, and facilitated action planning.

  • This session includes a training workbook

  • This course can be booked as group training or as a 1:2:1 coaching session. If you would like to book one of our courses, please contact us on 07504 954510.

I thought the course was fantastic. I learnt so much, things I would never have thought of putting into a talk myself. Justin was inspiring.

- Lara Williamson