IT'S TIME FOR SOME FRESH THINKING

We are seeing rapid changes in digital technology and equally rapid changes in the ways creative individuals are reaching their audience. A new chapter is being written in how authors, photographers, artists and vloggers are marketing themselves and managing their readers, their fans and their subscribers. 

We confess we’re just a little bit excited about this changing scenario. But change requires fresh thinking and new ways of working. We understand that for many – if not most – people, such change can seem stressful and even scary.

Traditionally, many creative people have had to learn the hard way and have often relied on chance encounters with people more experienced than they are to glean useful insights. AuthorProfile has a mission to share such information and guide creative individuals through the multiple challenges thrown up by the current, fast-changing world of creative industry.

Let us help you be at the forefront of this change and gain the critical advantage over the rest of the pack. It’s going to be a whole lot easier, and far more enjoyable, than you might think.

  • “Perfectly pitched and extremely well delivered. Outstanding.”

    CHRIS HUNTER
  • “I feel like a complete technophobe sometimes, but the course has done much to convince me that there’s a way forward. It all seems less terrifying now!”

    CHRISTOPHER WILLIAM HILL
  • Empowering and demystifying. I feel excited to enter a hitherto scary world.

    ELIZABETH NOBLE
  • “The course was empowering and demystifying. I feel excited to enter a hitherto scary world.”

    ELIZABTH NOBLE
  • “A fantastic diving board into the choppy and exciting online ocean.”

    JEFF NORTON
  • I loved it! I feel a lot more confident about what I'm doing now.

    Joe Sugg (Thatcher Joe)
  • “I was surprised by how interesting and provocative the training was – it made me think about my author events in a fresh and unexpected way.”

    JOSH LACEY
  • “A highly successful (and enjoyable) event that left all our authors energised and ready to move forward.”

    LUCAS ALEXANDER WHITLY LTD
  • “I have more of a sense of who my key networks are and for pitching angles for my novels in the press.”

    NAOMI ALDERMAN
  • “I began feeling that I had no idea about how to create content for an event but am leaving armed with lots of thoughts and feeling really excited.”

    REBECCA WESCOTT
  • “The trainers were knowledgeable and approachable and the course provided a comprehensive framework for our authors to work with.”

    SALLY OLIPHANT
  • “I just wanted to say how brilliantly I think you have handled the whole campaign. We are delighted with the engagement.”

    SARAH HUGHES
  • “What I liked best about the training element – which was excellently presented and good fun – was that it encouraged us to question what we stood for.”

    STEVE COLE
  • “How FANTASTIC the Facebook page is – it’s very engaging.”

    VIVIANE BASSET

DIGITAL CAMPAIGNS

We work with publishers and authors to build, excite and leverage online fan communities through brand-consistent engagement campaigns.

We can create an intensive character-driven narrative to generate a spike in engagement ahead of key publication dates or design on-going digital campaigns designed to strengthen an author’s brand.

We will work with your marketing team and our creative approach is attuned to the marketing brief. Find out more about our campaigns and digital reporting on our DIGITAL page.


GROUP and 1:2:1 TRAINING

We offer ground breaking, practical training in small groups, which focuses on the real day-to-day demands of being a successful author, artist or vlogger. The aim is to help creative individuals – working in partnership publishers and agents – to shape their careers more proactively than ever before.

We are not offering the old “hit and run” style of training. All our courses offer a high level of interaction between trainer and author, with every activity leading to the trainees walking away with a ready-to-implement action-plan.

Find out more about courses on the TRAINING page.


21ST CENTURY AUTHOR PROGRAMME

The 21st Century Author Programme is a new initiative led by the National Literacy Trust to provide high level support, training and deployment opportunities for established and emerging authors and illustrators in England. Funding comes from Arts Council England and all training is offered for FREE to authors. As part of the programme authors will receive:

  • high quality training in creating and conducting school visits and events, delivered by AuthorProfile
  • opportunities for deployment in schools and at football clubs
  • support from literacy experts on the requirements of the new school curriculum
  • high-value promotion opportunities for their work through the Premier League Reading Stars programme.

This programme is being offered as part of Premier League Reading Stars, an initiative of the National Literacy Trust, which uses the motivational power of football to encourage pupils to improve their reading, writing, speaking, and listening skills, but it is interested in all kinds of authors for this programme, not just writers focused on football.

To find out more and to apply, please visit out CONTACT page.