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Marian Keyes is one of the most successful Irish novelists of all time. Her first book Watermelon was published in Ireland in 1995 where it was an immediate, runaway success. Its chatty conversational style and whimsical Irish humour appealed to all age groups.
Marian’s novels include: Watermelon (1995), Lucy Sullivan is Getting Married (1996), Rachel’s Holiday (1998), Last Chance Saloon (1999), Sushi for Beginners (2000), Angels (2002), The Other Side of the Story (2004), Anybody Out There (2006), This Charming Man (2008), The Brightest Star in the Sky (2009), The Mystery of Mercy Close (2012), The Woman Who Stole My Life (2014) and The Break (2018). Her novels have been bestsellers around the world with a total of thirty million of her books having been sold to date.
As well as novels she has written short stories, and articles for various magazines and other publications. She has published collections of her journalism, titled Under the Duvet (2001) and Further Under the Duvet (2005). In 2016, Marian published a new collection of essays, Making It Up As I Go Along.
Campaign
From a love of banjaxing to being enthralled by Michael Bublé’s chunky thighs, this campaign focused on reminding existing readers what it is about Marian’s novels that captivate them and give new readers a hilarious glimpse inside the pages of her books.
Client
Michael Joseph – London, UK
Platforms
Content
Use Marian’s unique humour to underpin any campaign activity – with hilarious quotes and situations that are lifted from the pages of Marian’s books. Explore the key Marian Keyes themes of family, friendship and the importance of positive thinking.
Management
Social media management, initiate community interaction with Marian’s 90,000+ community on Facebook and drive brand awareness.
