Phil (PJ) Norman


PJ is a CIPD qualified learning and development specialist who has delivered personal development and managerial training to professionals within the fields of medicine, broadcasting, retail and publishing – across three continents.

Ten years experience has equipped him with the ability to identify and create learning solutions to many of the problems people now face in their working lives. Having provided online management and coaching to authors on how to navigate the world of new media and marketing, PJ is acutely aware of the demands that writers contend with in the marketplace today.

His knowledge of training best practice is teamed with a talent at creating punchy, interactive workshops and seminars – making PJ perfectly positioned to bring author-focused learning solutions to the heart of publishing.


PJ will team up with a second AuthorProfile trainer to deliver focused guidance over a full day on topics ranging from social media strategy and author branding, through to creative copywriting.

Group training provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.


PJ is able to deliver individual coaching sessions that are tailored to match the needs of a particular author and are perfect for when you need fast response training.


PJ works with publishers and authors to build, excite and leverage online fan communities through brand-consistent engagement campaigns. He can create an intensive character-driven narrative to generate a spike in engagement ahead of key publication dates or design on-going digital campaigns designed to strengthen an author’s brand.


PJ facilitated events training across all three levels (Content, Performance and Logistics) of the 21st Century Author Programme, a new initiative led by the National Literacy Trust to provide high level support, training and deployment opportunities for established and emerging authors and illustrators in England.

I felt Justin and PJ’s intelligent approach to branding showed that it’s a useful tool for enhancing the integrity of what we do and helping our books – and ourselves – to stand out.

- Steve Cole

I think the best part is suddenly having a much clearer idea of my brand. Thank you PJ and Anita.

- Susan Fletcher

PJ and Justin were kind, patient and supportive tutors – wonderful to be taught be authorities on the subject.

- Christopher William Hill

PJ and Amy were great trainers. Very knowledgable and warm.

- Jon Robinson

Justin, Jeremy and PJ made everything workable and non-scary. A wealth of knowledge and experience.

- Kate Constable

Best of all I liked how PJ and Amy made us feel happy to try new things and to learn new skills in a safe and supportive environment.

- Megan Rix