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This is for authors who want to get out on the road and need to improve their confidence when talking to a variety of audiences.
This course pinpoints all the components that contribute to a smooth-running and successful author event – to a handful of fans or a jam-packed auditorium.
The key components of this course are:
Identifying the value of events within the marketing mix to authors
Understanding the expectations of all those involved in the event chain
Transforming the material of your books into engaging event content
Increasing your confidence as a performer
Beyond the content – the A to Z of key factors underpinning successful events
Grace under pressure – what to do when things don’t go according to plan
01.
DURATION
Group courses run from 10am to 4pm (including lunch and 2 breaks). 1:2:1 training is delivered in a 3-hour time slot.
02.
DELEGATES
For group sessions there are places for up to 6 authors. 1:2:1 coaching sessions are dedicated to one author only.
03.
STRUCTURE
This course includes trainer-led discussion, written tasks, individual and group activities, and facilitated action planning.
04.
MATERIALS
All authors who attend this course - in a group or 1:2:1 session - will receive a training workbook for the session.
GROUP TRAINING
This offers focused training on a key topic over a full day. It’s a terrific way to demonstrate author care, showing your authors strong, practical support from their publisher. And it provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.
1:2:1 COACHING
Individual coaching sessions are tailored to match the needs of a particular author and are perfect for when you need fast response training. Focusing on one author allows our trainers to provide lots of targeted help. We will marry up the industry expertise of our trainers with the specific needs of your authors to ensure that they get the most out of the session.
Services
YOUR TRAINING INVESTMENT
Getting the most out of your learning outcomes
We use training best practice to evaluate the ways in which learning changes perceptions, attitudes, knowledge and skills.
PRE-COURSE ASSESSMENT
A pre-course assessment form will be provided to the attendees to determine any learning or mobility issues that our trainers need to consider.
POST COURSE EVALUATION
A post-course questionnaire is completed following the session to evaluate if their learning objectives for the course were met.
RETURN ON INVESTMENT REPORTING
A follow up evaluation, typically six weeks after the course, will be conducted with the attendees – to measure how they are putting the knowledge gained from the course into practice.
“I thought the course was fantastic. I learnt so much, things I would never have thought of putting into a talk myself. Justin was inspiring.”
