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This is for authors who already use online platforms but want a more focused and strategic approach to their online activity.
Our trainers will show authors how to become more savvy about how they, their books and their author brand is represented online.
The key components of this course are:
Undertaking a personal audit of your existing web presence
Understanding the different online audiences and what you want from each of them
Identifying your author brand and expressing it online
Nurturing and leveraging a diverse online network
Embracing the revolutionary relationship with your readers
Your essential online toolkit – controlling time, cost and success factors
01.
DURATION
Group courses run from 10am to 4pm (including lunch and 2 breaks). 1:2:1 training is delivered in a 3-hour time slot.
02.
DELEGATES
For group sessions there are places for up to 6 authors. 1:2:1 coaching sessions are dedicated to one author only.
03.
STRUCTURE
This course includes trainer-led discussion, written tasks, individual and group activities, and facilitated action planning.
04.
MATERIALS
All authors who attend this course - in a group or 1:2:1 session - will receive a training workbook for the session.
GROUP TRAINING
This offers focused training on a key topic over a full day. It’s a terrific way to demonstrate author care, showing your authors strong, practical support from their publisher. And it provides an opportunity for your authors to share their experiences and to learn from each other as well as from the trainers.
1:2:1 COACHING
Individual coaching sessions are tailored to match the needs of a particular author and are perfect for when you need fast response training. Focusing on one author allows our trainers to provide lots of targeted help. We will marry up the industry expertise of our trainers with the specific needs of your authors to ensure that they get the most out of the session.
Services
YOUR TRAINING INVESTMENT
Getting the most out of your learning outcomes
We use training best practice to evaluate the ways in which learning changes perceptions, attitudes, knowledge and skills.
PRE-COURSE ASSESSMENT
A pre-course assessment form will be provided to the attendees to determine any learning or mobility issues that our trainers need to consider.
POST COURSE EVALUATION
A post-course questionnaire is completed following the session to evaluate if their learning objectives for the course were met.
RETURN ON INVESTMENT REPORTING
A follow up evaluation, typically six weeks after the course, will be conducted with the attendees – to measure how they are putting the knowledge gained from the course into practice.
“Empowering and demystifying. I feel excited to enter a hitherto scary world.”
