Scroll to top

DANIELLE STEEL


BRAND BUILDING

Danielle Steel has been hailed as one of the world’s most popular authors, with over 650 million copies of her novels sold. She’s written over 150 books, all of which are still in print, and 25 of her novels have been adapted into films.

Her novels include Going Home (1973), Golden moments (1977), Now and Forever (1978), Palomino (1981), The Perfect Stranger (1983), Secrets (1985), Daddy (1989), Vanished (1993), Irresistible Forces (1999), Journey (2000), Safe Harbour (2003), Second Chance (2004), Sisters (2007), A Good Woman (2008), Big Girl (2010), A Perfect Life (2014), Magic (2016), The Duchess (2017), Accidental Heroes (2018) and Spy (2019).

Danielle is also the author of His Bright Light (1998), the story of her son Nick Traina’s life and death; A Gift of Hope (2012), a memoir of her work with the homeless; and the children’s books Pretty Minnie in Paris (2014) and Pretty Minnie in Hollywood (2016).

Campaign

To support the UK hardback and paperback release of Danielle’s novels with Pan Macmillan – Dangerous Games, Against All Odds, The Duchess, The Right Time, Fairytale, Past Perfect, Accidental Heroes and The Cast – to Danielle’s 1.1 million-strong community of readers on Facebook.

Client

Pan Macmillan – London, UK

Platforms

Facebook

Content

To introduce Danielle’s super-fans in the UK to her upcoming titles, while reminding readers of the themes and remarkable line-up of characters they love from Danielle’s earlier titles.

Management

Social media management and initiating interaction and discussion with Danielle’s 1.1 million community of readers on Facebook.