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Deborah Moggach lived in Pakistan for two years where she wrote her first two novels, You Must be Sisters (1978) and Close to Home (1979), both autobiographical.
She has since written a number of novels, including A Quiet Drink (1980), Hot Water Man (1982), Porky (1983), To Have and to Hold (1986), Driving in the Dark (1988), Stolen (1990), The Stand-In (1991), The Ex-Wives (1993), Seesaw (1996), Close Relations (1997), Tulip Fever (1999), Final Demand (2001), These Foolish Things (2004), In the Dark (2007), Heartbreak Hotel (2013), Something to Hide (2015) and The Carer (2019).
A film adaptation of These Foolish Things was released in 2012 as The Best Exotic Marigold Hotel, starring Maggie Smith, Bill Nighy and Judi Dench. A film adaptation of Tulip Fever was released in 2017, starring Alicia Vikander.
Campaign
To create a social media presence to showcase the books Deborah has published with Headline Publishing and Vintage Books, and to build her online audience ahead of the UK hardback release of The Carer.
Client
Deborah Moggach – London, UK
Platforms
Content
Create a social media campaign that drives reader investment in The Carer within the mix of Deborah’s other books, screenplays, short stories, and film adaptations.
Management
Full social media management, initiate community interaction and drive audience growth.
