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Holly Bourne is a bestselling and critically acclaimed author. Inspired by her work with young people, and her own experiences of everyday sexism, Holly is a passionate mental health advocate and proud feminist.
Holly started her writing career as a news journalist and was was nominated for Best Print Journalist of the Year. She then spent six years working as an editor, a relationship advisor, and general ‘agony aunt’ for a youth charity – helping young people with their relationships and mental health. Inspired by what she saw, Holly started writing teen fiction, including the best-selling, award-winning ‘Spinster Club’ series which helps educate teenagers about feminism. When Holly turned thirty, she wrote her first adult novel, How Do You Like Me Now?, examining the intensified pressures on women once they hit that landmark.
Alongside her writing, Holly has a keen interest in women’s rights and is an advocate for reducing the stigma of mental health problems. She has helped create online apps that teach young people about sexual consent, works with Women’s Aid to spread awareness of abusive relationships, and runs Rethink’s mental health book club.
Campaign
To create immersive, book-focused content to complement Holly’s own social media activity in the lead-up to and over the publication of her YA title It Only Happens in the Movies (2017) for Usborne Publishing and Holly’s first novel for adult audiences How Do You Like Me Now? (2018) for Hodder & Stoughton.
Client
Usborne Publishing – London, UK / Hodder & Stoughton – London, UK
Platforms
Facebook / Instagram
Content
It was vital that any content be an authentic representation of Holly’s books and the real-life issues experienced by her characters: from navigating relationships and the pressures faced by women today to raising awareness around mental health.
Management
Social media management, initiate community interaction, and drive up audience growth.
