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JILL MANSELL


BRAND BUILDING

Jill Mansell is best known for her romantic comedies, filled with laughter and down-to-earth characters. She has sold over 7 million books worldwide and has been worth almost £14.5m to the market since 2000, making her one of the top 20 British female novelists of the 21st century. In 2009, The Daily Telegraph listed Jill Mansell as one of the best-selling authors of the decade.

Jill’s novels include: Fast Friends (1991), Solo (1992), Kiss (1993), Sheer Mischief (1994), Open House (1995), Two’s Company (1996), Perfect Timing (1997), Head Over Heels (1998), Mixed Doubles (1998), Miranda’s Big Mistake (1999), Good at Games (2000), Millie’s Fling (2001), Nadia Knows Best (2002), Staying at Daisy’s (2002), Falling for You (2003), The One You Really Want (2004), Making Your Mind Up (2006), Thinking of You (2007), An Offer You Can’t Refuse (2008), Rumour Has It (2009), Take A Chance On Me (2010), To The Moon And Back (2011), A Walk in the Park (2012), Don’t Want to Miss a Thing (2013), The Unpredictable Consequences of Love (2014), Three Amazing Things About You (2015), You And Me, Always (2016), Meet Me At Beachcomber Bay (2017), This Could Change Everything (2018) and Maybe This Time (2019).

She won the Romantic Novelists’ Association’s Romantic Comedy Prize in 2011 for her book Take a Chance on Me. In 2012, To The Moon And Back was shortlisted for the Romantic Novelists Association’s Contemporary Romantic Novel award and, in 2015, Jill was presented with an Outstanding Achievement award by the RNA.

Campaign

To whip up reader investment in the hardback release of The Unpredictable Consequences of Love . . . with the overall aim being that Jill feel confident to take over the reins at the end of the campaign period.

Client

Headline Publishing – London, UK

Platforms

Facebook

Content

Create a high-impact campaign that not only raised reader awareness of The Unpredictable Consequences of Love but also stimulated and rewarded Jill’s die-hard 27,000-strong community on social media.

Management

Social media management, initiate community interaction and drive brand awareness.