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SINÉAD MORIARTY


BRAND BUILDING

Sinéad Moriarty’s novels have sold over 900,000 copies in Ireland and the UK. She has won over readers and critics by telling stories that are humane, moving and relevant to modern women.

In 2015 she won the Irish Book Award for Popular Fiction for her novel The Way We Were. Sinéad’s books include The Baby Trail, A Perfect Match, From Here to Maternity, In My Sister’s Shoes, Whose Life is it Anyway?, Keeping It In the Family, Me and My Sisters, Pieces of My Heart, This Child of Mine, Mad About You, The Secrets Sisters Keep, The Way We Are, The Way We Were, The Good Mother, Our Secrets and Lies and Seven Letters.

Campaign

To engage with Sinéad’s existing readership on social media through the ebook and paperback release of The Way We Were while building up a community of readers new to her writing.

Client

Penguin General – London, UK

Platforms

Facebook

Content

To excite and energise Sinéad’s readers ahead of her upcoming title, while reminding them of the themes and rich line-up of characters they love from her earlier books.

Management

Social media management, initiate community interaction and drive audience growth.