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M.J. Arlidge is a novelist, screenwriter and producer. He is the author of the bestselling DI Helen Grace thrillers including: Eeny Meeny, Pop Goes the Weasel, The Doll’s House, Liar Liar, Little Boy Blue, Hide and Seek, Love Me Not, Down to the Woods, All Fall Down and Truth or Dare.
M.J. Arlidge has worked in television for many years, specialising in high end drama production. In the last five years he has produced a number of prime-time crime serials for ITV, including Torn, The Little House and Undeniable. He has written for Silent Witness and also pilots original crime series for both UK and US networks.
Campaign
To boost awareness of the Helen Grace series in the UK and to ramp up anticipation for the hardback and paperback release of Hide and Seek and Love Me Not within his online community.
Client
Michael Joseph – London, UK
Platforms
Content
Creative content came direct from the pages of the books to put readers into Helen’s dark and dangerous world and right back inside the fast-paced investigations of DI Grace and her team.
Management
Social media management, initiate community interaction, and drive up audience growth.
