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JEFFREY ARCHER


BRAND BUILDING

Jeffrey Archer, whose novels and short stories include the Clifton Chronicles, Kane and Abel and Cat O’ Nine Tales, has topped the bestseller lists around the world, with sales of over 275 million copies. He is the only author ever to have been a number one bestseller in fiction, short stories and non-fiction (The Prison Diaries).

Jeffrey’s novels include the Kane and Abel trilogy Kane and Abel (1979), The Prodigal Daughter (1982) and Shall We Tell the President? (1977); the Clifton Chronicles books Only Time Will Tell (2011), The Sins of the Father (2012), Best Kept Secret (2013), Be Careful What You Wish For (2014), Mightier Than the Sword (2015), Cometh The Hour (2016) and This Was a Man (2016).

Other novels include Not a Penny More, Not a Penny Less (1976), First Among Equals (1984), A Matter of Honour (1986), As the Crow Flies (1991), Honour Among Thieves (1993), The Fourth Estate (1996), The Eleventh Commandment (1998), Sons of Fortune (2002), False Impression (2005), The Gospel According to Judas by Benjamin Iscariot, with Francis J. Moloney. (2007), A Prisoner of Birth (2008) Paths of Glory (2009) and Heads You Win (2018).

He has released several short story collections including A Quiver Full of Arrows (1980), A Twist in the Tale (1988), Twelve Red Herrings (1994) and Tell Tale (2017).

Campaign

To harness the enthusiasm of Jeffrey’s 206,000-strong Facebook community ahead of the hardback and paperback release of the final Clifton Chronicles novel, This Was a Man, and into the launch of Jeffrey’s Year of Short Stories.

Client

Pan Macmillan – London, UK

Platforms

Facebook

Content

We created an immersive journey that draws Jeffrey’s readers right back inside the pages of his books – particularly his epic Clifton Chronicles – evoking the decades-long journey his characters go through, highlighting the key location of Bristol, and providing a space online for the historical detail of the books to breathe.

Management

Social media management of Jeffrey’s 206,000-strong Facebook community, initiate community interaction and drive audience growth.