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VICTORIA HISLOP


BRAND BUILDING

Victoria Hislop burst on the scene in 2005 with her first novel, The Island, which held the number one slot in the Sunday Times paperback charts for eight consecutive weeks and has sold over two million copies worldwide.

She was named Newcomer of the Year at the Galaxy British Book Awards 2007 and won the Richard & Judy Summer Read competition. Her second novel, The Return (2008), also become a Sunday Times number one bestseller.

Victoria’s books chart the story of locations dramatically altered by political and social change. They have been translated into more than twenty languages. She has written a short story collection, The Last Dance and Other Stories (2012) and a further four books, The Thread (2011), The Sunrise (2015), Cartes Postales from Greece (2016) and Those Who Are Loved (2019).

Campaign

Harness the enthusiasm of Victoria’s British, Greek and international fan-base to ramp up pre-orders of The Sunrise and Cartes Postales from Greece – through hardback and paperback publication – and reignite reader passion for Victoria’s earlier titles.

Client

Headline Review – London, UK

Platforms

Facebook and Instagram

Content

There are many evocative references in Victoria’s books – both historical and present day – that have struck a chord with her readers. Our position has always been that it would do the books and the readers a disservice to fall back on the standard postcard fare of whitewashed walls and views of the Mediterranean. We created an up-to-date, brand-consistent presence for Victoria, showing respect for political, social and economic events that are, for the most part, within living memory.

Management

Full social media management, initiate community interaction and drive audience growth.