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JOHN KAMPFNER


BRAND BUILDING

Martina Cole is the queen of the British crime novel. Her books give us a hard-hitting and uncompromising view of shady career criminals in the East End of London and her writing is fuelled by a rare authenticity.

She has a slew of Number 1 bestsellers to her name and her books have sold more than fourteen million copies. Several of her novels have been adapted for the stage and the screen – most recently The Take and The Runaway – and her books are among those most-requested in prison libraries, especially in women’s jails… a fact that Martina takes as a compliment.

Her novels include Dangerous Lady (1992), The Ladykiller (1993), Goodnight Lady (1994), The Jump (1995), The Runaway (1997), Two Women (1999), Broken (2000), Faceless (2001), Maura’s Game (2002), The Know (2003), The Graft (2004), The Take (2005), Close (2006), Faces (2007), The Business (2008), Hard Girls (2009), The Family (2010), The Life (2012), Revenge (2013), The Good Life (2014), Get Even (2015) Betrayal (2016), Damaged (2017) and No Mercy (2019).

Campaign

To energise Martina’s fans and drive awareness of the hardback, ebook and paperback release of Revenge, The Good Life, Get Even, Betrayal and Damaged.

Client

Headline Publishing – London, UK

Platforms

Facebook

Content

It was vital that any creative content be an authentic representation of Martina’s characters: the girl gangs, the serial killers and the ambitious rogues; the claw hammers and the severed arteries; as well as staying true to her relentless and explosive style. Martina’s readers are fiercely loyal and they know what they like. And why should they settle for anything less?

Management

This campaign isn’t simply a case of page management. It involved diving head-first into Martina’s 120,000-strong community of readers and harnessing the enthusiasm, interest and unflagging energy they have for Martina and her novels.