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SIMON KERNICK


BRAND BUILDING

Simon Kernick is one of Britain’s most exciting thriller writers. He arrived on the crime writing scene with his highly acclaimed debut novel The Business of Dying, the story of a corrupt cop moonlighting as a hitman.

Simon’s big breakthrough came with his novel Relentless which was the biggest selling thriller of 2007. His most recent crime thrillers Die Alone, Kill A Stranger and Good Cop Bad Cop. He is also the author of the bestselling three-part serial thrillers Dead Man’s Gift and One By One.

Simon talks both on and off the record to members of the Counter Terrorism Command and the Serious and Organised Crime Agency, so he gets to hear first hand what actually happens in the dark and murky underbelly of UK crime.

Campaign

To create a coherent home for Simon’s books by tying together his work across Headline Publishing and Penguin Random House and to create evocative, immersive content for his latest titles, Kill A Stranger and Good Cop Bad Cop.

Client

Headline Publishing – London, UK

Platforms

Facebook

Content

Simon Kernick puts his characters into very sticky situations. The focus of this campaign is to put readers right back into those uncomfortable, punishing moments and to draw out if they would be able handle matters any better than Simon’s characters.

Management

Social media content creation and initiate community interaction.