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Kit de Waal, born to an Irish mother and Caribbean father, was brought up among the Irish community of Birmingham in the 60’s and 70’s.
Her debut novel My Name Is Leon was an international bestseller, shortlisted for the Costa First Novel Award, longlisted for the Desmond Elliott Prize and won the Kerry Group Irish Novel of the Year Award for 2017.
Her second novel, The Trick to Time, was longlisted for the Women’s Prize and her young adult novel Becoming Dinah is shortlisted for the Carnegie CLIP Award 2020.
She also crowdfunded and edited an anthology of working class memoir, Common People, which was published in 2018.
Kit was named the FutureBook Person of the Year in 2019.
Campaign
To create a social media presence and to drive awareness ahead of the hardback, ebook and paperback release of My Name is Leon.
Client
Penguin General – London, UK
Platforms
Facebook / Twitter
Content
To take readers into early eighties Britain, as viewed by nine-year-old Leon – Curly Wurlys, riding his bike fast downhill, burying his hands deep in the soil – and drawing out Kit’s remarkable use of humour throughout Leon’s heart-breaking story.
Management
Social media management, initiate community interaction, and drive up audience growth.
