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Catherine Alliott is the author of fifteen bestselling novels including About Last Night, My Husband Next Door, A Rural Affair, One Day in May, The Secret Life of Evie Hamilton, and Wish You Were Here.
Catherine’s first novel, The Old-Girl Network, was chosen by WHSmith for their fresh talent promotion in 1994 and became an instant bestseller across the country, as did her subsequent novels, Going Too Far, The Real Thing, Rosie Meadows Regrets, Olivia’s Luck and A Married Man.
Campaign
To bring fresh energy to Catherine’s online community with a celebration of her back list titles and to drive awareness of the hardback, ebook and paperback release of Wish You Were Here.
Client
Michael Joseph – London, UK
Platforms
Content
The aim of the campaign was to tap into the loyalty of Catherine’s existing readers by showcasing the characters and situations that they love in her novels – the friendships and families and the often hilarious situations they are faced with.
Management
Social media management, initiate community interaction, and drive up audience growth.
