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Sean Smith is the UK’s leading celebrity biographer and the author of the number one bestseller Cheryl, as well as Sunday Times bestselling books about Tom Jones, Robbie WIlliams and Kate Middleton.
His books about the most famous people of our times have been translated throughout the world. His subjects include Adele, George Michael, Ed Sheeran, Kim Kardashian, the Spice Girls, Gary Barlow, Kylie Minogue, Justin Timberlake, Britney Spears, and Jennifer Aniston. The film Magic Beyond Words: The J. K. Rowling Story was based on his biography of the Harry Potter author.
Described by the Independent as a ‘fearless chronicler’, he specialises in meticulous research, going ‘on the road’ to find the real person behind the star image.
Campaign
To increase Sean’s audience online and generate reader interest through pre-promotion ahead of the hardback and ebook release of his latest biography Meghan Misunderstood: The truth about Meghan Markle in the UK and US with HarperCollins.
Client
Sean Smith – UK
Platforms
Content
It was important to differentiate Sean’s positive representation from recent publications that portray Meghan in a negative light, and to counter any negative press about Meghan with online discussions that drew out an opposing viewpoint from the British public.
Management
Social media management, initiate community interaction, and drive up audience growth.
