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PENNY VINCENZI


BRAND BUILDING

Penny Vincenzi is one of the UK’s best-loved and most popular authors. Since her first novel, Old Sins, was published in 1989, she has written fifteen bestselling novels, including The Decision and the number one bestsellers The Best of Times and An Absolute Scandal.

Penny’s incredibly popular Spoils of Time trilogy are No Angel (2000), Something Dangerous (2001) and Into Temptation (2002).

Her other novels include Old Sins (1989), Wicked Pleasures (1992), Another Woman (1994), Forbidden Places (1995), The Dilemma (1996), Windfall (1997), Almost a Crime (1999), Sheer Abandon (2003), An Absolute Scandal (2007), The Best of Times (2009), The Decision (2011), Love in the Afternoon and other Delights (2013), A Perfect Heritage (2014) and A Question of Trust (2017).

Campaign

Create a social media campaign that reignites existing reader investment in Penny’s books and which opens up her novels to a whole new audience.

Client

Headline Publishing – London, UK

Platforms

Facebook

Content

Our focus was content that would harness the fierce loyalty of Penny’s readers and would draw them right back inside the pages of her novels. To showcase the power and fortitude that women had throughout the iconic time-periods that form the backdrop of Penny’s books.

Management

Social media management, initiate community interaction and drive brand awareness.