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LAUREN CHILD


BRAND BUILDING

Lauren Child’s humorous illustrations contain many different mediums, including magazine cuttings, collage, material, and photography, as well as traditional watercolours. She was the Waterstones Children’s Laureate from 2017 to 2019.

She wrote her first children’s novel, Utterly Me, Clarice Bean in 1999. Her second book in this series, Clarice Bean Spells Trouble, was shortlisted for the 2005 British Book Awards Children’s Book of the Year. Lauren began writing a series familiar to Clarice Bean readers in 2009: the Ruby Redfort series, based on Clarice Bean’s favourite literary character.

Lauren’s Charlie and Lola picture book series includes: I Will Not Ever, NEVER Eat a Tomato (2000), I Am NOT Sleepy and I Will NOT Go to Bed (2001), I Am Too Absolutely Small for School (2003), Slightly Invisible (2010), One Thing (2015) and A Dog With Nice Ears (2018). A television series based on the Charlie and Lola books was made by Tiger Aspect for Disney/CBBC.

Other titles include Hubert Horatio: How to Raise Your Grown-Ups (2018) and an Illustrated Gift Edition of P.L. Travers’ Mary Poppins (2018).

Campaign

To ramp up activity on Lauren’s social media in the lead-up to and over publication of the Charlie and Lola books One Thing (2015) and A Dog With Nice Ears (2018) for Hachette Children’s Group and Hubert Horatio: How to Raise Your Grown-Ups (2018) and Mary Poppins (2018) for HarperCollins.

Client

Hachette Children’s Group – London, UK / HarperCollins – London, UK

Platforms

Facebook

Content

Content that delights core fans of the series – by imaginatively taking them right inside the books and characters – and encourages them to become active voices, and advocates, on the Facebook page. As well as delivering deeper and more entertaining engagement with parents.

Management

Social media management and support during Lauren’s tenure as Waterstones Children’s Laureate, boost community engagement and drive audience growth.