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In 2015, David Lagercrantz, a renowned author and journalist, launched his continuation of Stieg Larsson’s Millennium Trilogy, The Girl in the Spider’s Web. It became a worldwide bestseller and David announced that he would write two further novels in the series.
He is the author of ten works including Göran Kropp 8000+ (1997) a biography of the Swedish adventurer and mountaineer, the acclaimed and bestselling I am Zlatan Ibramhimović (2013), and Fall of Man in Wilmslow (2015) which charts the death of Alan Turing.
Stieg Larsson was a Swedish journalist and writer. His Millennium Trilogy includes the titles The Girl with the Dragon Tattoo (2008), The Girl Who Played with Fire (2009) and The Girl Who Kicked the Hornet’s Nest (2009).
David Lagercrantz has added The Girl Who Takes an Eye for an Eye (2018) and The Girl Who Lived Twice (2019) to the Dragon Tattoo franchise.
Campaign
To drive buzz amongst the UK super-fans of the Stieg Larsson trilogy ahead of the 2015 international launch of The Girl in the Spider’s Web by David Lagercrantz.
Client
Quercus Books – London, UK
Platforms
Content
Create content that presents The Girl in the Spider’s Web as the must-read book of 2015 and David Lagercrantz as worthy of resurrecting the iconic Lisbeth Salander and Mikael Blomkvist characters. And to remind readers of why the Stieg Larsson trilogy gripped them from the get-go and sparked the international Nordic Noir phenomenon.
Management
Social media management, drive pre-orders of The Girl in the Spider’s Web, and initiate community re-investment in the series.
