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Dinah Jefferies was born in Malaysia but moved to England at the age of nine, travelling widely throughout her life and always maintaining a love of Southeast Asia – which has influenced her choice of story and location.
Dinah’s first novel The Separation (2014) is set in 1950s Malaya while in her second novel The Tea Planter’s Wife (2015), we are transported to Ceylon in the 1920s. French Indochina in the early 1950s features in her novel, The Silk Merchant’s Daughter (2016). The Tea Planter’s Wife was a Richard and Judy Autumn 2015 Book Club pick and Sunday Times bestseller.
Campaign
To stimulate reader interest and drive pre-orders – through the hardback and paperback publication – of The Silk Merchant’s Daughter, while complementing Dinah’s own efforts on social media.
Client
Viking – London, UK
Platforms
Content
We wanted to take readers on an evocative journey – through the sights, sounds and celebrations of Southeast Asian life, which Dinah’s readers love in her writing – while presenting historical events with accuracy and sensitivity.
Management
Social media management, initiate community interaction and drive audience growth.
Phillip (PJ) Norman, of AuthorProfile, gave me impressive social media support in launching the hardback and, then, paperback publication of The Silk Merchant’s Daughter. His approach was creative: he researched and found interesting and unusual angles to gain the interest of potential readers all of which gained engagement by stimulating likes, retweets, shares and comments. He clearly understood my readership and had clearly read my book to find those creative connections. He worked closely with my publishers, Penguin Random House, and with me directly. With his excellent communication, I knew what he proposed for each section of the campaign; he listened to and acted on feedback and then executed the agreed plan exactly as promised.
