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Alison Weir is the biggest-selling female historian (and the fifth best-selling historian) in the United Kingdom since records began in 1997. She has sold more than 2.7 million books – over a million in the UK and more than 1.7 million in the USA.
Alison is now writing the Six Tudor Queens series, each focusing on a wife of Henry VIII. The first novel, Katherine of Aragon: The True Queen (2016) was based upon extensive new research and was followed by Anne Boleyn: A King’s Obsession (2017), Jane Seymour: The Haunted Queen (2018) and Anna of Kleve: Queen of Secrets (2019).
Historical fiction includes Innocent Traitor (2006), The Lady Elizabeth (2008), The Captive Queen (2010), A Dangerous Inheritance (2012) and The Marriage Game (2014) has turned the spotlight on Elizabeth I, Lady Jane Grey, and Eleanor of Aquitaine.
Alison’s non-fiction titles include Britain’s Royal Families (1989), The Six Wives of Henry VIII (1991), The Princes in the Tower (1992), Lancaster and York: The Wars of the Roses (1995), Children of England: The Heirs of King Henry VIII (1996), Elizabeth the Queen (1998), Eleanor of Aquitaine (1999), Henry VIII: King and Court (2001), Mary, Queen of Scots and the Murder of Lord Darnley (2003), Isabella, She-Wolf of France, Queen of England (2005), Katherine Swynford (2007), The Lady in the Tower: The Fall of Anne Boleyn (2009), Traitors of the Tower (2010), The Ring and the Crown (2011); Mary Boleyn (2011), Elizabeth of York: The First Tudor Queen (2013), The Lost Tudor Princess: The Life of Margaret Douglas (2015) and Queens of the Conquest (2018).
Campaign
To excite Alison’s loyal readership ahead of the publication of Katherine of Aragon: The True Queen, Anne Boleyn: A King’s Obsession, Jane Seymour: The Haunted Queen and Anna of Kleve: Queen of Secrets. To drive reader awareness of fiction titles published by Headline Publishing and both fiction and non-fiction published by Penguin Random House.
Client
Headline Publishing – London, UK
Platforms
Facebook and Instagram
Content
With the campaign launch months ahead of the publication of the first Six Tudor Queens novel, we initially used content that introduced readers to the world of the Tudors – in particular the role of queens and women, in general – as well as establishing Alison as an authority on historical fiction and non-fiction who charts the rise and fall of key figures within the British Monarchy.
Management
Shared social media management with the author, while initiating community interaction and driving audience growth.
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