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Joanna Trollope is the author of many highly acclaimed and bestselling novels.
She was appointed OBE in 1996, and a trustee of the National Literacy Trust in in 2012. She has chaired the Whitbread and Orange Awards, as well as being a judge of many other literature prizes; she has been part of two DCMS panels on public libraries and is patron of numerous charities, including Meningitis Now, and Chawton House Library. In 2014, she updated Jane Austen’s Sense and Sensibility as the opening novel in the Austen Project.
Her novels include The Choir (1988), A Village Affair (1989), A Passionate Man (1990), The Rector’s Wife (1991), The Men and the Girls (1992), A Spanish Lover (1993), The Best of Friends (1998), Next of Kin (1996), Other People’s Children (1998), Marrying the Mistress (2000), Girl from the South (2002), Brother and Sister (2004), Second Honeymoon (2006), Friday Nights (2007), The Other Family (2010), Daughters-in-Law (2011), The Soldier’s Wife (2012), Balancing Act (2014), City of Friends (2017), An Unsuitable Match (2018).
Campaign
To drive awareness with Joanna’s readership online ahead of the UK hardback, ebook and paperback release of Joanna’s novels with Pan Macmillan, City of Friends and An Unsuitable Match.
Client
Pan Macmillan – London, UK
Platforms
Content
The aim of the campaign was to tap into the loyalty of Joanna’s existing readers by showcasing content that took them right back inside the pages of her novels – the friendships and families and the relatable situations they are faced with – while also drawing in readers who are yet to discover Joanna’s writing.
Management
Social media management, initiate community interaction, and stimulate audience growth.
